Angus Soft Fruits Ltd was established in 1994 by three growers, Lochy Porter, his father Willie and cousin James Gray. Their vision was to sell their fruit direct to the final customer. The business has expanded through working with 20 other U.K. growers and through collaboration with over 50 like minded growers globally for year round supply.
After National service, Willie Porter first (hand) planted 2 acres of strawberries. They travelled in an open lorry and sold at the Manchester fruit market.1964
Business going well...
Willie Porters strawberries did so well, he trebled up for the next two years. Most of the fruit travelled again in an open lorry to the Manchester Fruit market, but some travelled on the fish train to London Covent Garden.
Young Porter children play at East Seaton. L-R Gordon, Diane, Lochy and James Porter. (Missing Angus Porter).1965 to 1966
After a 2 year working holiday, where James Gray was farming around the world, he decided to plant 30 acres of raspberries. The crop did exceptionally well and was sold to the Manchester fruit market and some other fruit markets in England.1975
After seeing the success of his raspberry crops, James started growing strawberries.
Auchrennie – Berry Bus. This collected locals wanting to pick berries for the day!1978
Lochy takes over East Seaton
After his formal education and working on a farm in South Island of New Zealand, Lochy Porter took over the tenancy over the farm from his father in 1991. He recognised that there were great changes happening in the soft fruit industry, whereby supermarkets were taking a keen interest alongside the growing techniques were becoming ever more sophisticated. Lochy felt that growing soft fruit was the most interesting crop over all his other crops and cattle. Growing soft fruit in Scotland was a point of difference and allowed him to speak directly to retailers and hence Angus Soft Fruits was created.1991
Angus Soft Fruits Established
Angus Soft Fruits Ltd was established in 1994 by three growers, Lochy Porter, his father Willie and cousin James Gray. Their vision was to sell their fruit direct to the final customer.1994
Seaton System Developed
The Seaton System was developed by David Griffiths2001
First R&D Innovation Site established.
The first Angus Research and Development Innovation Site established.2002
John Gray, Commercial Director joined the business2003
Angus Soft Fruits launch the first UK grown Premium Berry, AVA.2003
Good Natured Fruit was launched.2005
Baby AVA Brand was launched2008
Scotland Food and Drink Excellence Awards
Good Natured wins the Fruit Category2008