Company History

Company History

Angus Soft Fruits Ltd was established in 1994 by three growers, Lochy Porter, his father Willie and cousin James Gray. The business has expanded through working with Angus Growers Ltd, a soft fruit producer organisation and through collaboration with over 50 like minded growers globally for year round supply.

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Planting begins...

After National service, Willie Porter first (hand) planted 2 acres of strawberries. They travelled in an open lorry and sold at the Manchester fruit market.

1964
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Business going well...

Willie Porters strawberries did so well, he trebled up for the next two years. Most of the fruit travelled again in an open lorry to the Manchester Fruit market, but some travelled on the fish train to London Covent Garden.

Young Porter children play at East Seaton. L-R Gordon, Diane, Lochy and James Porter. (Missing Angus Porter).

1965 to 1966
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Gone travelling...

After a 2 year working holiday, where James Gray was farming around the world, he decided to plant 30 acres of raspberries. The crop did exceptionally well and was sold to the Manchester fruit market and some other fruit markets in England.

1975
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Strawberries planted...

After seeing the success of his raspberry crops, James started growing strawberries.

Auchrennie – Berry Bus. This collected locals wanting to pick berries for the day!

1978
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Lochy takes over East Seaton

After his formal education and working on a farm in South Island of New Zealand, Lochy Porter took over the tenancy over the farm from his father in 1991. He recognised that there were great changes happening in the soft fruit industry, whereby supermarkets were taking a keen interest alongside the growing techniques were becoming ever more sophisticated. Lochy felt that growing soft fruit was the most interesting crop over all his other crops and cattle. Growing soft fruit in Scotland was a point of difference and allowed him to speak directly to retailers and hence Angus Soft Fruits was created.

1991
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Angus Soft Fruits Established

Angus Soft Fruits Ltd was established in 1994 by three growers, Lochy Porter, his father Willie and cousin James Gray. Their vision was to sell their fruit direct to the final customer.

1994
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Seaton System Developed

The Seaton System was developed by David Griffiths

2001
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First R&D Innovation Site established.

The first Angus Research and Development Innovation Site established.

2002
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John Gray, Commercial Director joined the business

2003
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Angus Soft Fruits launch the first UK grown Premium Berry, AVA.

2003
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Angus Growers Ltd. a soft fruit producer organisation & Angus Soft Fruit form an agency agreement to supply fruit to the major supermarkets.

2003
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Good Natured Fruit was launched.

2005
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Baby AVA Brand was launched

2008
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Scotland Food and Drink Excellence Awards

Good Natured wins the Fruit Category

2008
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Good Natured wins a Quality Food Award

2009
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Angus Soft Fruits opens Evesham Office, Orchard Farm

2010
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Scotland Food and Drink awards Good Natured with the Marketing Initiave of the Year (2 years in a row!!)

2010
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Winners of the Environmentally Sustainability Award at the Scotland Food and Drink Excellence Awards

2011
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Launch of Angus Select Brand

2014
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AVA Berries Brand Launched

2015
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New Angus Innovation at Sandbrook

2016
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Launch 6 new AVA ™Varieties.

2016

“The Team at Angus Soft Fruits are creatively dynamic, extremely knowledgeable and incredibly hardworking but also awesome fun! - Jill Witheyman, Marketing Manager ASF

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