Our History & Team

Angus Soft Fruits Ltd is one of the leading suppliers of strawberries, raspberries, blueberries and blackberries to UK multiple retailers.

The business was established in 1994 by three soft fruit growers, Lochy Porter, his father Willie Porter and cousin James Gray, with the aim of benefiting both customers and growers through direct contact between the two.


With the addition of like-minded growers in Holland, Spain, Morocco, Egypt, America and South America the business supplies the best quality soft fruit to multiple retailers 12 months of the year.

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Additionally Angus Soft Fruits runs its own breeding programme for strawberries, raspberries and blackberries which has successfully launched retail preferred varieties including AVA and AVA Rosa strawberries. Varieties from the programme are exclusively offered to ASF growers as a point of competitive difference. Our breeding programme is also working on international projects with partners whose experience and expertise we value.

4352The Angus Soft Fruit team includes a wealth of skill and experience across many disciplines including commercial, technical and quality assurance, agronomy, plant breeding, financial, procurement, marketing and supply chain logistics. Our team work closely with each other and with suppliers and customers to offer a coherent and reliable service to all involved with our business.