AVA Range

Ava Group_Logo_1

ava-imageThe Launch of the strawberry variety AVA in 2003 allowed retailers to establish a premium sector within the category bringing much needed inflation to the sector. Retailer demand for Ava continues to outstrip supply reflecting the superior taste thus high customer demand.


Angus Soft fruits developed the AVA brand, a first for a European soft fruit variety. Under this brand we have AVA Rosa strawberries, Lagorai and Vajolet raspberries and Karaka Black blackberries.


Angus Soft Fruits works closely with its growers and its retail customers to produce balanced production programmes focussing on producing only varieties that the customer wants


[Click here to visit the AVA website]