After National Service, Willie Porter first (hand) planted 2 acres of strawberries. They travelled in an open lorry and sold at the Manchester fruit market.
Business going well…
Willie Porters strawberries did so well, he trebled up for the next 2 years. Most of the fruit travelled again in an open lorry to the Manchester fruit market, but some travelled on the fish train to London to Covent Garden.
1965 to 1966
After a 2 year working holiday, where James Gray was farming around the world, he decided to plant 30 acres of raspberries. The crop did exceptionally well and was sold to the Manchester fruit market and some other fruit markets in England.
After seeing the success of his raspberry crops, James Gray started growing strawberries.
Angus Soft Fruits Established
Lochy Porter MD of ASF started.
Seaton System Developed
First R&D Innovation Site established.
John Gray, Commercial Director joined the business
Angus Soft Fruits developed the first UK grown Premium Berry, AVA.
Angus Soft Fruits started importing berries to provide 12 month supply.
Good Natured Fruit was first developed
Second Angus Soft Fruits rebrand
Baby AVA Brand was launched
Scotland Food and Drink Excellence Awards – Good Natured wins the Fruit Category
Scotland Food and Drink Excellence Awards – Supreme Award
Scotland Food and Drink awards Good Natured with the Marketing Initiave of the Year
Quality Food Award for Good Natured Salads
New additional premises for Winter Fruit Packing and Commercial Sales – Salford Priors
Scotland Food and Drink awards Good Natured with the Marketing Initiave of the Year (2 years in a row!!)
ASF were the winners of the Environmental Sustainability Award at the Scotland Food and Drink Excellence Awards
Launch of Angus Select Brand
Launch of Angus International
AVA Berries Brand Launched
Launch Angus BV
Establish new R&D Sandbrook Grounds
Third Angus Soft Fruits rebrand