Angus Soft Fruits was established in 1994 with the ambition to sell fruit directly to retailers and continually improve the product available to consumers.
The business has expanded through collaboration with likeminded growers worldwide for year round supply.
Planting begins...
After National service, Willie Porter first (hand) planted 2 acres of strawberries. They travelled in an open lorry and sold at the Manchester fruit market.
1964Business going well...
Willie Porters strawberries did so well, he trebled up for the next two years. Most of the fruit travelled again in an open lorry to the Manchester Fruit market, but some travelled on the fish train to London Covent Garden.
1965 to 1966Gone travelling...
After a 2 year working holiday, where James Gray was farming around the world, he decided to plant 30 acres of raspberries. The crop did exceptionally well and was sold to the Manchester fruit market and some other fruit markets in England.
1975Strawberries planted...
After seeing the success of his raspberry crops, James started growing strawberries.
1978Lochy takes over East Seaton
After his formal education and working on a farm in South Island of New Zealand, Lochy Porter took over the tenancy over the farm from his father in 1991. He recognised that there were great changes happening in the soft fruit industry, whereby supermarkets were taking a keen interest alongside the growing techniques were becoming ever more sophisticated. Lochy felt that growing soft fruit was the most interesting crop over all his other crops and cattle. Growing soft fruit in Scotland was a point of difference and allowed him to speak directly to retailers and hence Angus Soft Fruits was created.
1991Angus Soft Fruits Established
Angus Soft Fruits Ltd. was established in 1994 with the ambition to sell fruit directly to retailers and continually improve the product available to consumers.
1994Seaton System Developed
The Seaton System was developed by David Griffiths
2001First R&D Innovation Site established.
The first Angus Research and Development Innovation Site established.
2002Angus Soft Fruits launch the first UK grown Premium Berry, AVA.
2003Angus Growers Ltd. a soft fruit producer organisation & Angus Soft Fruit form an agency agreement to supply fruit to the major supermarkets.
2003Good Natured Fruit was launched.
2005Baby AVA Brand was launched
2008Scotland Food and Drink Excellence Awards
Good Natured wins the Fruit Category
2008Good Natured wins a Quality Food Award
2009Angus Soft Fruits opens Evesham Office, Orchard Farm
2010Scotland Food and Drink awards Good Natured with the Marketing Initiave of the Year (2 years in a row!!)
2010Winners of the Environmentally Sustainability Award at the Scotland Food and Drink Excellence Awards
2011Launch of Angus Select Brand
2014AVA Berries Brand Launched
2015New Premises at Sandbrook Grounds for Angus Soft Fruits Breeding Programme
2016Award Winners!
AVA™ Star strawberry has won the top prize in the ‘best new edible crop variety’ category. Horticulture week – Business awards 2018”
Winner of ‘Own Label Supplier of the Year’, Co-Op and Scotmid Scottish Supplier Awards
Winner of “Fresh Produce Grower/ Supplier of the year” in UK’s Fruit & Vegetable Awards (FPJ)
Award Winners!
Fresh Produce Consortium (FPC) Fresh Awards. winning the coveted Foodservice Supplier of the Year Award.
Wholesale or Foodservice Supplier of the year ‘ FPJ Live
Best Marketing or Digital Initiative for AVABerries summer experiential campaign