Our Brands

Our Brands

AVA™ Berries is our premium varietal brand that offers exceptional berries bursting with flavour. Each variety sold under the AVA™ trademark has been selected for its exceptional appearance, flavour, texture, disease resistance and longer shelf life. This helps differentiate our premium berries from others. The original AVA™ berry was the first strawberry sold into premium lines at leading retailers in 2003, and we continue to supply AVA™ varieties to this day. AVA™ Berries is now available in retailers across the UK, Europe and Asia.

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Good Natured Berries is our range of delicious berries grown around the world. Our growers are dedicated to growing consistently good quality berries in the best berry-growing countries worldwide. Our growers are passionate about continuously improving their crops each year to bring you the best-tasting fruit. The Good Natured Berries brand offers strawberries, raspberries, blueberries, blackberries, redcurrants and cherries and promises consistency in quality, flavour, and appearance for you to enjoy all year round. Available in retailers across the UK, Europe and Asia.

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Angus Select is a range of high-quality Scottish berries selected for their exceptional flavour. Grown by specialist soft fruit growers on the East Coast of Scotland, the longer daylight hours help with a slow ripening of the fruit, creating an incredible, juicy, sweet flavour. Each delicious berry is expertly picked at the perfect peak of ripeness and delivered directly to Foodservice and Wholesale customers by the Angus Trading Team.

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There is an incredible 145 years of experience in soft fruit within our technical team which demonstrates our dedication, depth of knowledge and passion for berries” David Cuthbert, Technical and Development Director, ASF