The Angus Soft Fruits Breeding Programme is dedicated to pioneering exceptional varieties of strawberries, raspberries, and blackberries, tailored for diverse international markets.

Our specialist team, led by Breeding Programme Director Lucy Wilkins, breeds new varieties at our technologically advanced breeding trials site; equipped with glasshouses, polythene tunnels, and outdoor areas that replicate growing environments worldwide. Their key objective is breeding new varieties that surpass current market standards in flavour, appearance, shelf life, disease resistance and yield.

Our journey began in 2003 with the groundbreaking release of our first AVA™ strawberry; the first strawberry variety grown in the UK and sold into premium lines at leading retailers.  Since this landmark achievement, we have continued to produce outstanding AVA™ varieties. These award winning berries are grown across the world to satisfy the demand of retailers in the United Kingdom, Europe, the Middle East and Asia

All varieties bred through the Angus Soft Fruits Breeding Programme are pre-fixed with the AVA™ trademark, this helps differentiate our premium selection of berries from other varieties.

Our current AVA™ Strawberry and Raspberry Varieties:



Working collaboratively with customers we identify opportunity and deliver growth using data led solutions. - David Buxcey, Sales Director ASF