Good Natured Berries Named Finalist by FPC Fresh and Scotland Food & Drink Awards

We are proud to announce that our much-loved berry brand, Good Natured Berries has been shortlisted as a finalist in the Best Marketing Campaign category at the FPC Fresh Awards 2026, recognising the successful launch and development of the Good Natured Berries brand.

The recognition celebrates the collective effort that has gone into creating and establishing a brand that champions great-tasting berries, sustainable growing practices and meaningful connections with consumers.
The judging panel commented: “A rich, engaging submission that made a genuine impression on the whole panel.”

Being named a finalist places Good Natured Berries among the very best in the fresh produce sector, reflecting the impact of the brand’s launch and the success of its marketing strategy in communicating the values, quality and story behind the berries.

The FPC Fresh Awards are among the industry’s most respected awards programmes, celebrating excellence, innovation and outstanding achievements across the fresh produce supply chain. To be shortlisted as a finalist is a significant endorsement of the work that has gone into building a brand that resonates with customers, consumers and industry partners alike.

We would like to thank all colleagues, partners and growers who have contributed to the brand’s journey so far and looks forward to celebrating alongside fellow finalists at the FPC Fresh Awards 2026.