Our Brands

Our Brands

AVA™ Berries are exceptional berries bursting with flavour. They are primarily premium varieties that have been bred through Angus Soft Fruits Breeding Program with flavour, yield and sustainability in mind. These varieties have all been selected for their exceptional appearance, flavour, texture and they have a longer shelf life. Can be purchased at Sainsbury’s, Aldi, Morrison’s and M&S.

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Good Natured is a range of delicious berries available in different retailers in countries across Europe and Asia. Our growers grow a range of soft fruits in the best berry growing countries across the world, they are passionate and dedicated to improving their crops every year to bring you the best fruit.  Growing strawberries, raspberries, blueberries, blackberries, redcurrants and cherries, always ensuring consistency in quality, flavour and appearance for you to enjoy all year round.

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Angus Select is a range of high quality, Scottish berries grown by specialist soft fruit growers on the East Coast of Scotland. Primarily supplied to Food Service and Wholesale Markets.

Working collaboratively with customers we identify opportunity and deliver growth using data led solutions. - David Buxcey, Sales Director ASF