We work with a range of retailers, wholesalers and food service customers in the United Kingdom, Europe, the Middle East and Asia. Our sales team are located at our Orchard Farm site in Salford Priors.

We take a category management approach to all customers offering a range of services to support buyers to grow their berry sales profitability.

Using an insight led approach our experienced sales team work collaboratively with customers to create consumer centric solutions to grow the berry market.

We also work closely with the Angus Soft Fruits Breeding Programme to offer our customers a point of difference in the market that will generate consumer loyalty driving purchase frequency to grow market share. Our proactive approach to business is reinforced by our reliable supply base of like-minded growers who have Quality and availability at the top of their agenda.

There is an incredible 145 years of experience in soft fruit within our technical team which demonstrates our dedication, depth of knowledge and passion for berries” David Cuthbert, Technical and Development Director, ASF