AVA Star Triumphs at Industry Awards

AVA Star Triumphs at Industry Awards

We were thrilled to have been announced as a winner at the Horticulture Week Awards, which recognise excellence across the UK’s horticulture industry.

Recognised for high-quality taste, texture and appearance, Angus Soft Fruit’s AVA™ Star strawberry has won the top prize in the ‘best new edible crop variety’ category. Developed by Angus Soft Fruits’ research and design division, Angus Soft Fruits Breeding Programme, AVA™ Star has been carefully bred to have improved taste, texture, appearance, disease resistance and yield to existing varieties. This exceptionally flavoured day neutral strawberry yields up to one month longer than other varieties, significantly extending the season to satisfy not only the grower, but consumers and retailers as well.

Dave Griffiths, Angus Soft Fruits Research Director and Head Breeder said, “It’s a great achievement to have won ‘best new edible crop variety’ at this year’s Horticulture Week Awards. It’s taken years of hard work to develop the AVA™ Star strawberry, so to be recognised for what we know to be a high-quality product that’s popular with retailers and customers alike makes it all worthwhile.”

Lochy Porter, Chairman of Angus Soft Fruits: “What a season it’s been for AVA Berries – congratulations to the whole team for their commitment and dedication over the past few years to develop this incredible tasting strawberry.

Working collaboratively with customers we identify opportunity and deliver growth using data led solutions. - David Buxcey, Sales Director ASF