Angus Soft Fruits took home another outstanding accolade this year, winning the UK Fruit & Vegetable Awards’ coveted Marketing or Digital Initiative of the Year award.
This peer voted award recognised the strategic marketing plan implemented this year to raise awareness of the AVA Berries brand.
During 2019, the focus on increasing awareness of the premium brand included partnering with Scotland’s largest running event, the Edinburgh Marathon Festival, as the ‘Official Strawberry Supplier’ to sample AVA™ Berries across the event weekend.
Jill Witheyman, Marketing Manager at Angus Soft Fruits said: ‘We were absolutely delighted to be presented with this award. To have the investment in our marketing strategy, as well as the hard work implementing it, recognised by our peers is so rewarding.’
Presented by Fresh Produce Journal, the UK’s leading trade publication for the sector, the awards are the only pan-industry fresh produce awards voted for by senior professionals working across the UK fruit and vegetable industry.
John Gray, Commercial Director at Angus Soft Fruits, said: “To win both Wholesale or Foodservice Supplier of the Year and Marketing or Digital Initiative of the Year at the UK Fruit and Vegetable awards is a testament to the hard work and commitment of the Angus Soft Fruits team, who continue to excel in all areas of our industry. It is incredibly humbling to be recognised in this way by our peers and I’d like to personally thank everyone who voted for us.”