About Us

About Us

Angus Soft Fruits Ltd. was established in 1994 with the ambition to sell fruit directly to retailers and continually improve the product available to consumers.

To provide a point of difference in the products available, in the mid-1990s an in-house research and development programme, Angus Soft Fruits Breeding Programme, was set up and this is how the first AVA™ strawberry was developed.

“The Team at Angus Soft Fruits are creatively dynamic, extremely knowledgeable and incredibly hardworking but also awesome fun! - Jill Witheyman, Marketing Manager ASF

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