About Us

About Us

Angus Soft Fruits Ltd. was established in 1994 with the ambition to sell fruit directly to retailers and continually improve the product available to consumers.

To provide a point of difference in the products available, in the mid-1990s an in-house research and development programme, Angus Soft Fruits Breeding Programme, was set up and this is how the first AVA™ strawberry was developed.

“There is an incredible 145 years of experience in soft fruit within our technical team which demonstrates our dedication, depth of knowledge and passion for berries” David Cuthbert, Technical and Development Director, ASF

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