Angus Soft Fruits and Good Natured Berries return to Asia Fruit Logistica
Angus Soft Fruits was pleased to be back in Hong Kong for Asia Fruit Logistica, reconnecting with long-standing partners and meeting new faces from across the global fresh produce industry. The event continues to be an important opportunity to strengthen relationships, share ideas and explore opportunities within the Asian market.
This year’s show also marked an exciting moment for Good Natured Berries, as the brand prepared to showcase its range at Asia Fruit Logistica 2025. From 3–5 September, the Good Natured Berries team will be exhibiting in Hall 5, Booth 5W22, bringing a vibrant selection of strawberries, raspberries and blackberries to Hong Kong.
Launched in 2025 by Angus Soft Fruits, Good Natured Berries was created to bring energy, flavour and personality to the produce category. With a focus on quality, care and great taste, the brand continues to delight customers by delivering berries that look as good as they taste. Backed by the expertise of The Berry Specialists, Good Natured Berries combines strong brand identity with deep knowledge of how to supply fruit in perfect eating condition across international markets.
Asia Fruit Logistica provides a valuable platform to share what sets Good Natured Berries apart, while also reinforcing Angus Soft Fruits’ long-standing commitment to collaboration, innovation and delivering high-quality berries around the world. Events like this allow the team to engage directly with customers and partners, celebrate shared successes and look ahead to future opportunities.
Visitors to Asia Fruit Logistica 2025 are invited to meet the team, learn more about the Good Natured Berries range and discover why life really is better with berries.



