Angus Soft Fruits was pleased to be exhibiting at Fruit Attraction in Madrid, joining industry colleagues from across the global fresh produce sector for several days of conversation, connection and collaboration.
The event provided a valuable opportunity for our Berry Specialists to meet with customers, partners and growers, discuss the season ahead and share insight on the future of soft fruit. Alongside Angus Soft Fruits, AVA™ Berries was also represented on the stand, highlighting the role of varietal innovation in supporting quality, flavour and long-term category growth.
The exhibition also offered a chance to celebrate a special milestone for the business, as the team marked the birthday of Managing Director John Gray while in Madrid. Moments like these reflect the people-focused culture at Angus Soft Fruits, where relationships and shared experiences are just as important as the work we do.
Visitors were welcomed to meet the team at Hall 10, Stand 10G12, with many valuable conversations taking place across the show. Fruit Attraction once again proved to be an important date in the calendar, bringing together the fresh produce community and reinforcing the value of collaboration and face-to-face engagement.
